Do you utilize blog writing as part of your pelvic health practice marketing strategy?
Today I want to chat about a few different tips to make your blog posts “work for you.” You may be surprised by how simple these tips are and wonder why you haven’t been doing these things all along.
As we know, our audience is filled with people that have different learning styles and ways that they best receive content. Whether that be social media, email, texting, blog, video content, etc., we want to make sure that whatever form of content we are putting out, we maximize what happens with that piece of content when it is put in front of someone.
Let’s dive into some of the ways you make your blog “work for you.”
Keyword Research for Your Pelvic Health Practice Blog Post
First off, you may have heard me talk about this before in previous videos, but keyword research for you & your practice is necessary to make sure you are being found when someone googles “pelvic health physical therapy near me” or “pelvic health therapy for incontinence.”
There are tools like Semrush that can analyze the keywords your site is ranking for, as well as make recommendations for keywords that you should try to incorporate into the content of your website.
The big takeaway for tip one is to do keyword research and utilize these keywords in different areas of your blog content including the heading, subheadings, and body text.
*Pro tip: It's important to be utilizing these keywords in all of your content, not just your blog posts. This includes social media. Check out my blog post here where I go into more detail about social media marketing for your pelvic health practice.
Internal Linking to Keep Your Audience Coming Back For More
Second, within your blog content, it may be beneficial for you to incorporate what’s called internal linking. With internal linking, there is hyperlinked text worked into the body text of your blog post that links to other sources.
My biggest piece of advice is to use these internal links to direct the audience to more of your content, whether that be another blog post of yours, your YouTube channel, Facebook group, or a call to action to schedule a consultation call.
The more intertwined you can keep your audience within your content by pointing to more and more of your content and resources, the more likely they are to convert.
An example of this could be, for instance, you are writing a blog piece on “how deep squatting can benefit your breathing mechanics.” Within this piece, you could link back to a different blog post you had written in the past that touched on “the benefits of diaphragmatic breathing.”
This tip is quick, and easy, and keeps your audience on your website longer and seeing your content.
SEO for Your Pelvic Health Practice Blog
The third & final piece of advice to make your blog posts work for you is to make sure you are capitalizing on SEO.
This includes simple tasks like writing alt text for your images. For example, the website builder I use is Wix. Within my blog posts, I can click on the images I have inserted into the text and edit the settings of the picture, including the alt text.
I write a few words describing what the picture is showing such as “a girl practicing meditation” or “a pregnant woman practicing yoga.” Most website builders should have this type of function within their blog editor.
On the same topic of SEO, make sure to write a brief meta description of what your blog post is about. This is another simple way that Google will be able to recognize your content and direct people to it.
The meta description will pop up when something searched is relevant to your content. A meta description is usually short & sweet, between 155-165 characters, and is another feature most blog editors have for you to utilize. An example of a meta-description could be:
“In this post, learn about the good and bad of medically assisted conception, and ways that you can support your body to increase the chance of conceiving naturally.”
Make Your Content Worth Your Time in Creating
In closing, if you’re going to take the time to make long-form content, make sure it is going to “work hard for you.” Just a few simple ways you can make your blog posts do this is by:
Use relevant keywords in your heading, subheadings, and body text.
Utilize internal linking within your body text to keep people looking at your content/resources.
Write alt text for your blog images & a meta description to help Google recognize what your content is about.
If you have questions about getting started with blog writing, or you want to find out more about what I do as a marketing consultant for pelvic health physical therapy practices, get in touch with me.👇🏼
Check out my website (linked here) to learn more about me and the services I offer.
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Need help with marketing your practice? Book a time to chat! I’d love to get to know you, learn about your business, and learn how I can help you grow in the digital world!
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