I’ve been cooking up something good over the past few months and I’m excited to share with you guys. For those of you who are new here, my name is Taylor Kirk. I am a digital marketing consultant for physical therapy practices.
In this post, I share with you the excitement of my business’ rebrand and the why behind the process. Without further ado, let me formally introduce to you The Pelvic Marketer.
Background and Self-Reflection
Over the past year, I’ve been working as a healthcare digital marketing consultant assisting physical therapy practices with their marketing strategies. I’ve been functioning under the name “Taylor Danielle Creative,” a business name I came up with in about two seconds when starting my business. While I was enjoying what I was doing, I felt like something was missing.
Any business owner or entrepreneur would probably tell you that growth and change is completely normal. At first, I wasn’t sure if what I was feeling was normal or if I was just going through a phase. I took some time to self-reflect on my business, my goals, the work I was doing, trying to pinpoint the culprit of my feelings.
During my self-reflection, I kept coming back to my passion for pelvic health and healthcare for women. As I’ve dived into this adventure of healthcare marketing, it got me thinking that there must be a way that I could connect the two - pelvic health and marketing.
Discovering My Passion for Pelvic Health
During the final 6 months of my clinical practice, I had the opportunity to obtain a level one pelvic health certification and consistently treat pelvic health patients. Throughout my three years of clinical practice, I hadn’t found something that sparked my interest as much as pelvic health did.
It is unfortunate where we are today in society in regards to women (and men) seeking out the care they need related to pelvic health dysfunction. I can’t count how many times a pelvic patient sat in front of me just hearing that pelvic health services existed for the first time and learning that their condition is not “normal". I honestly should have done my own case studies.
I’ve had patients break down emotionally simply because they had been living with a pelvic dysfunction for several years and never been told that it could improve. This is what sparked my passion for pelvic health - we need to do better.
Although I am unable to start my own pelvic health practice because of the constraints of a non-compete, I recognize the significant need for marketing in this area. I saw an opportunity to bridge my passion for pelvic health with my marketing skills. Find out more about my personal story here.
The Birth of The Pelvic Marketer
As you can see, this is how The Pelvic Marketer came to be. I put it all together - pelvic health and marketing. With that being said, my goal with The Pelvic Marketer is to provide content marketing services specifically for pelvic health practices. My vision is to work alongside these pelvic health practices creating content marketing strategies that aim to break down barriers and aim to improve the reach of their services.
So that’s what I plan to do with The Pelvic Marketer - offer content marketing services to pelvic health practices to normalize the conversation surrounding pelvic health dysfunction, and help patients find the services they need. Not to mention, take the stress of pumping out constant organic pieces of content away from these pelvic health providers - they’ve got enough on their plate.
The Power of Content Marketing
For those unfamiliar with content marketing, it is a potent tool in the digital age. We have the ability to access information right at our fingertips. It takes minimal time to Google a question or curiosity we’ve had come to mind, and the answer (often many) is right there in front of us.
This concept rings true for pelvic health and pelvic health dysfunction. Because content is digested in a wide range of ways, I plan to provide content marketing services in the form of video content, audio, written, email, social media posts, etc. To find out why every PT should be doing content marketing, click here.
The aim of creating pelvic health content for pelvic health practices is to answer questions, build trust, empathize with others, and create a comfortable space for discussion. The content marketing efforts should provide a user experience that encourages people to seek out the pelvic health services they may need.
A Personal Approach to the Name
When it came to naming this rebrand, I kept coming back to the simplicity of what it is that I do and who it is that I’m trying to help. It reminded me of my childhood and my own father in his ability to name the various animals we had growing up.
For those of you who happen to know my dad, he is a simplistic man. He has the ability to take complex situations and simplify them, making them much less overwhelming and easier to handle. It is a true gift.
To give you some examples of his animal naming abilities, growing up we had a black Angus cow named Blacky, a Coonhound dog named Cooney, and a Rhone horse named Rhoney.
So when I was deciding a name for my business, I decided to take my father’s simplistic approach and reduce the complexity of the situation. Enter The Pelvic Marketer. It describes exactly what I do and who I help - the foundation of any solid marketing message.
Bridging the Gap
At the end of the day, I am a physical therapist at heart. My passion is and always will be to help others, specifically those with pelvic health dysfunction. While I cannot provide pelvic health physical therapy services to patients, I feel like I’ve found a way to give back to this population in a non-clinical manner.
There is always a way to fuel a passion, it’s just finding the right way. I am a persistent person and refuse to give up the ability to practice the skills I have learned as a physical therapist over the past 10 years of my life (7 years in school, 3 years of clinical practice). As I’ve said before, although I am not practicing the physical skills of my trade, this path I have chosen allows me the opportunity to use the knowledge I’ve gained to help others in the physical therapy sector.
Believing in Yourself
In closing, if you are someone you know is struggling with pelvic health issues, feel free to reach out. Although I can't provide physical therapy services, I will do my best to guide you to a reputable provider who can help.
For pelvic health practices seeking stress-free content marketing, I'm here to lend my skills and unique perspective. When else are you going to find someone who has marketing skills and clinical practice experience treating pelvic health dysfunction?
If you're interested in watching the video associated with this blog post, check it out here!
If you want to learn more about how I could help you as a marketing consultant for your physical therapy practice, get in touch! I’d love to get to know you, learn about your business, and how I can help you grow in the digital world!
You can check out my website (linked here) to learn more about me and the services I offer.
Follow me on Instagram and Facebook! I will be posting new content over time with valuable information about myself, my business, the services I offer, and the benefits of digital marketing.
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