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  • Writer's pictureTaylor Kirk

Who Should You Hire: Digital Marketer or VA?

Updated: Nov 17, 2023

Are you ready to dive into the world of digital marketing for physical therapy practices?

It's been a while since I've created content, and I'm excited to get back to it. I decided to address the topic we are going to discuss today because more recently I have been getting questions regarding the difference between a virtual assistant and digital marketer.

I will be the first to mention that both of these individuals are key to the success of a physical therapy practice, but more often I am experiencing practice owners struggle with understanding the difference in roles that each of these professionals play. With that, practice owners are also struggling to understand the value of digital marketing and the price tag that comes with hiring one of these individuals.

To put it plainly, a virtual assistant is not a digital marketer and vice versa. You shouldn't try to hire one to do the other's job.

In this blog post, I'll provide you with valuable insights into the key differences between a virtual assistant and a digital marketer, focusing on how each can benefit your physical therapy practice. I'm a firm believer that as the digital world continues to thrive, understanding these roles is essential for the success of your practice.

Virtual Assistants: Streamlining Administrative Tasks

A virtual assistant working at her desk.

Let's start by discussing what a virtual assistant (VA) does. Virtual assistants offer valuable administrative support, handling tasks like email management, appointment scheduling, data entry, and general administrative duties. Their primary goal is to streamline your practice's operations, allowing you to focus on patient care.

VAs excel in time management and can efficiently organize and schedule tasks, reducing appointment conflicts and ensuring the smooth flow of your day-to-day operations.

For a smaller business or smaller physical therapy practice, VAs can be cost-effective, as you can delegate specific tasks without the overhead costs associated with hiring a full-time employee. On average, these individuals are compensated somewhere between $18 to $35/hour for their work.

One of the most significant advantages of VAs is their wide range of skills. They can adapt to various administrative tasks and provide support as needed within your clinic, making them valuable additions to your team.

What I am hoping to emphasize with these individuals is that they should not be hired to develop and implement a marketing strategy for your practice. Yes, they have the capability of learning digital marketing skills, but by doing this, they should be compensated appropriately.

Healthcare Digital Marketers: Driving Online Presence and Growth

Data analysis of marketing strategy.

Now, let's shift our focus to digital marketers like myself. Healthcare digital marketers specialize in developing comprehensive marketing strategies tailored to your physical therapy practice's needs. We use various online channels to promote your services and attract new patients, focusing on patient acquisition through advertising campaigns and search engine optimization (SEO).

SEO is crucial for ensuring that your practice ranks high in search engine results when potential patients search for physical therapy services nearby. This involves extensive research and optimizing your website and content to match popular search queries.

Content marketing is another essential aspect of our work. We aim to reach a wider audience by creating diverse content and distributing it across various platforms, meeting your audience where they are. This includes concepts like social media marketing, email marketing, long-form and short-form content, and so much more to drive potential customers to the products or services you are offering. To find out why every physical therapy practice should be doing content marketing, check out my blog post here.

Digital marketers are also proficient in data tracking and analysis. We monitor the effectiveness of our marketing strategies and adjust them in real time to maximize your return on investment. This data-driven approach ensures that your practice grows and thrives online.

Here again, what I hope to get across is that these individuals should not be hired to complete administrative tasks. If you are seeking out the assistance of a digital marketer, because of their specialized skill and knowledge, you should expect to compensate them anywhere from $50 to $200/hour for their services.

If you're looking for ways to market your physical therapy practice on your own, check out my blog post here.

Choosing the Right Fit for Your Practice

Two women having a business meeting.

When deciding between a virtual assistant and a digital marketer for your practice, consider your goals and current needs. If you need help with administrative tasks and day-to-day operations, a virtual assistant is an excellent choice. They can free up your time and improve efficiency.

On the other hand, if your focus is on expanding your client base, generating leads, and building a strong online presence, a digital marketer can help you achieve these goals. We specialize in strategic online marketing to attract new patients and establish your practice as a well-known brand.

In some cases, practices benefit from both a virtual assistant and a digital marketer. This combination allows VAs to handle administrative tasks, while digital marketers drive growth through marketing strategies.

As our healthcare world evolves and becomes more digital, both virtual assistants and digital marketers play crucial roles in the success of your physical therapy practice. By investing in support services, you can experience increased growth and improved patient care. Delegating tasks that take up too much of your time allows you to focus on providing quality patient care, aligning with the primary goals of most physical therapists when starting their practices.

In conclusion, understanding the roles of virtual assistants and digital marketers is essential for making informed decisions about the support services your practice needs. Whether you choose a virtual assistant, a digital marketer, or both, investing in these roles can lead to growth and success for your physical therapy practice.

If you're interested in watching the video associated with this blog post, check it out here!

If you want to learn more about how I could help you as a digital marketer for your physical therapy practice, get in touch! I’d love to get to know you, learn about your business, and how I can help you grow in the digital world!

Check out my website (linked here) to learn more about me and the services I offer.

Follow me on Instagram and Facebook! I will be posting new content over time with valuable information about myself, my business, the services I offer, and the benefits of digital marketing in general.


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